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You couldn’t get bigger than the Macy’s Parade to ignite the holiday season. But most families just have it on as room noise. We thought, what if we could take the fun of the parade, “the floats” and reimagine it for the digital family? The Great Ritz Holiday Parade kicked off in sync with the morning airing of Macy’s Thanksgiving Day Parade. American’s built 7000+ floats that marched a distance of over 2 million pixles in just two months. 168 million impressions online. Ritz saw a 17% increase in consumption growth in December.