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Corporate marathon sponsorships usually involve flags, logo cups and towels scattered about the race. Given Liberty’s core values of compassion for people on the road, we told Liberty they had 26 miles of road to uphold that promise. So, we found a way for each runner’s family and friends to cheer them on. In real-time. Through wearable technology and Facebook, we enabled personal shout outs displayed on large video screens along the course-when a runner needed it most. More runners finished the 2014 Chicago Marathon than any year in its history.