Israel is the writer/creator of some of America’s most acclaimed integrated advertising campaigns. He is currently Global Executive Creative Director at Havas New York.
For TD Ameritrade, Israel conceived “The Green Room”-an integrated platform that has helped the brand achieve its strongest business results to date. In 2018, Lionel Richie helped announce 24/5 trading. Time.com ranked it among the best commercials of Super Bowl LIII. 2018 saw 3 Cannes Lions, a Titanium nomination and a Clio for Havas and TD Ameritrade. That same year Israel and his team also won the Barnes & Noble account recasting the stores as the home of fandom.
In 2019, Israel and his team created the What Are You #WorkingFor campaign for ADP and launched the “Breaking Barriers” activation, labeled by Adweek as “undeniably the dark horse of SXSW”.
In January 2020, Israel led the launch of a new brand theme for TD Ameritrade, “Where Smart Investors Get Smarter” and leveraged the iconic entertainment properties, “Get Smart” and “Rocky” garnering Ad Age Creativity Editors Pick.
That same year, Israel also led the pitch for BNY Mellon and created their new platform “Consider Everything”.
Israel’s talent for birthing franchise-building narratives has driven start-ups to some of the world’s most iconic brands. At Havas, he reframed Ritz as an entertainment brand, writing the theme "Open for Fun," earning both One Show and Effie awards. Israel ran and won the pitch for Keurig Green Mountain by crafting the "Brew the Love" platform. In the same year, he won the Liberty Mutual Insurance pitch and went on to earn Havas New York its first Cannes Innovation Lion.
At Euro RSCG Israel convinced Mr. Charles Schwab to let investors call him by his nickname. He wrote the game-changing idea "Talk to Chuck," landing the agency the $100 million account. The campaign is taught as a case study at Harvard Business School. Israel's energy and passion for creative business ideas has powered numerous pitches and new business wins. To date, Israel's narratives have helped the Havas Worldwide New York office land over $500 million in billings.