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Acne medicine campaigns all pimp out their penetrating power. Knowing Clearasil was not really adding anything new to the 10% benzoyl peroxide story ALL teens knew, we suggested adding confidence to the recipe. Three carefully scripted scenes where confidence wins the day. The results? Instant. Clearasil was back and talked about with a barrage of Youtube comments on par with reviews of scenes from a Judd Apatow movie. So, we naturally released a DVD with all the trimmings. 10,000 distributed outside movie theaters with teen titles.